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Tiger Brands have joined the Council of Southern Africa Foootball Associations, COSAFA, on a short-term partnership. The company’s energy drink, Energade will be the Sports Hydration partner for the ongoing COSAFA Cup in Gqeberha, South Africa, as well as the women’s championships to be held in September.

“Energade is proud to be the Sports Hydration partner of the 2021 COSAFA Cup on its 20th anniversary. The COSAFA Cup has proven to be a formidable tournament where Southern African teams test themselves and nurture young talent. As a brand, we understand how important it is for athletes to refuel, replenish and rehydrate for them to step up their game and perform at their best. This is why we are proud to partner with the 2021 COSAFA Cup and see to their hydration needs,” Tamsyn Hendricks, Tiger Brands, Sports & Energy Brand Manager explained.

COSAFA Secretary General, Sue Destombes was equally excited about the partnership.

“We are delighted to have Energade on board as a sponsor for these two tournaments. The players will benefit greatly from this kind of product-related partnership, and we hope this is the start of a long-term relationship with Energade and more globally-recognised brand leaders across other spheres,” the hard-working Destombes said.

The COSAFA Cup is running until the 18th of July.