Sasol has extended its relationship with the South African Football Association (SAFA) for four years.
This marks the longest ever running women’s football sponsorship in the country since the first signature was attached in 2009.
At the groundbreaking ceremony was Ms. Charlotte Mokoena, Sasol Executive Vice President: Human Resources and Stakeholder Relations. SAFA President Dr. Danny Jordaan was in attendance representing the Association. The duo was accompanied by executives from both entities, including Sasol Vice President for Group Communications and Brand Management, Elton Fortuin, and Lydia Monyepao, SAFA COO. Banyana Banyana players, led by their head coach, Desire Ellis, also graced the event.
“It is an honour that for 12 years already, Sasol has been at the forefront of women’s football development in South Africa. Our partnership with SAFA has enabled us to play a pivotal role in breaking down gender barriers in sports to empower young women.
Since 2009, we have held the privilege of being the first and sole headline sponsor of Sasol Banyana Banyana. Through the Sasol Women’s League, established in the same year, we provide a robust platform to develop and nurture grassroots talent,” said Sasol Executive Vice President: Human Resources & Stakeholder Relations, Charlotte Mokoena.
“Our role in women’s football is a shining example of our purpose in action. A goal we will live up to as we continue to play our part in advancing the interests and developmental needs of women, not just in sports, but also in business and society, in our communities, and beyond.
We are not just a sponsor. We are a partner in the development and growth of women’s football.
I would like to thank SAFA for their partnership and for supporting Sasol in realising our goal of enabling transformation and contributing towards greater parity for women athletes.
As we formally cement the extension of our partnership, we look forward to working together to continue to raise the standard of women’s football and to reach even greater milestones under our “#Limitless and Beyond’ campaign.”
The sole mandate of the partnership since 2009 has always been to develop and promote women’s football, and Sasol has been there every step of the way to witness several milestones. Chief among them being Banyana Banyana’s maiden appearance at the world football showpiece, the FIFA Women’s World Cup in France in 2019.
Sasol’s backing started with establishing the Sasol League (2009) – a development league that was instrumental in forming the Hollywoodbets Super League just over a year ago. The support also saw the South African Senior Women’s National Team qualify for the Olympic Games – London 2012 and Rio 2016.
Sasol was also there when Banyana Banyana won the COSAFA Women’s Championship four times in a row – 2017, 2018, 2019, and 2020.
South African football has also gone global, with Banyana Banyana moving in droves to join overseas clubs and making their mark on the international stage in some of the best leagues in the world.
“Banyana Banyana have become a global player, and it is all thanks to Sasol. Without their support, we would not have made such significant gains and strides in women’s football. This team has faced some of the best footballing nations like the world’s number one ranked team, the USA – and not many can claim to have been invited to play them. On our list we have played Chile, the Netherlands, Sweden, Jamaica – among others, and we will forever be grateful to Sasol,” said Dr. Jordaan.
“This partnership was born with development in mind, and Sasol has put their money where their mouths are, as our flagship league – the Sasol League, continues to offer opportunities and produce players that are sought after, not only by the teams in the Hollywoodbets Super League but also across all national teams. The investment made by Sasol back in 2009 has borne a lot of fruit for all to see. The backing has helped players to pursue both a playing career and education at the same time, and this has changed many a life of the players.”
There are currently over 4000 active female footballers in the country – something that was in short supply before the dawn of the partnership with Sasol.
The extension of the partnership also comes when Banyana Banyana is embarking on the journey to qualifying for the 2022 Africa Women’s Cup of Nations (AWCON) in Morocco in July. The AWCON tournament will also double up as the African qualifiers for the 2023 FIFA Women’s World Cup, which Australia and New Zealand will host. Only the four teams from AWCON will qualify for the World Cup, with two more teams advancing to the inter-confederation play-offs.