Under Armour Open Iconic Brands Shop In Sandton
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Sporting heroes and local talent champion launch day
The store’s design pays homage to its South African roots, featuring localised elements including exclusive artwork by renowned artist Sinenhlanhla (Sine) Chauke that adorns the walls. A dedicated “chill” area, decorated with fabrics inspired by South African designs, offers a relaxing space for athletes. Another localised feature of the store is the 3D Johannesburg skyline, that brings to life key sporting venues around the city of gold such as the Wanderers Club, Pirates Club, Ellis Park Stadium, and Calabash Stadium to name a few.
These elements, along with large digital LED screens strategically placed in the footwear area, not only enhance the visual appeal of the store but also create a sense of belonging and community among visitors.
The launch event was attended by top-performing Under Armour sponsored athletes, including Olympic swimming gold medallist and world record holder Tatjana Smith (formerly Schoenmaker), prominent soccer player Kegan Johannes, and professional boxer Kevin Lerena. This offered shoppers a unique opportunity to meet some of South Africa’s premier sports talents.
“It’s a privilege to be part of this momentous launch event. Under Armour stands out as a global leader in sports apparel for good reason, and now, South Africans will have the chance to see firsthand why it’s truly in a league of its own,” says Tatjana Smith.
The Brand House features an extensive selection of Under Armour’s latest seasonal merchandise including:
- Under Armour Warm and Mega Warm Cold Weather running shoes
- Under Armour Machina Storm
- Under Armour HOVR 3 SE
- Under Armour Infinite Pro series
- Under Armour Cold Weather training gear
- Under Armour Unstoppable range
To make the launch even more memorable, the first 50 shoppers received exclusive Under Armour printed T-shirts or tote bags, providing them with a memorable takeaway from their shopping experience.
Collinicos adds, “This isn’t just a retail space; our Icon Brand House; Sandton City is a gateway to an enhanced sportswear shopping experience. We’re excited to invite our South African athletes and consumers to step into an experience where innovation meets inspiration.”
