Uganda secures AFCON 2027 tourism platform through CAF partnership

The Uganda Tourism Board has secured Official Destination Sponsor rights for AFCON 2027 under a partnership announced by CAF on Friday, 30 October.

The agreement will promote Uganda’s attractions, cultural heritage and hospitality through broadcast, digital and stadium platforms during the tournament.

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Uganda will co-host the competition with Kenya and Tanzania from 19 June to 17 July 2027.

The partnership was launched in Kampala, with CAF general secretary Samson Adamu and Uganda Tourism Board chief executive Juliana Kagwa among those attending.

CAF said the arrangement would place the “Explore Uganda – The Pearl of Africa” campaign within the tournament’s promotional activities.

For Uganda, the agreement provides an opportunity to encourage visiting supporters to explore beyond match venues.

The announcement establishes the sponsorship relationship and its promotional purpose. Financial terms were not disclosed in the statement reviewed.