CAF Snares Another Sponsor as Morocco Now Hops on Board for AFCON 2025
The Confédération Africaine de Football (CAF) has officially confirmed a major commercial partnership ahead of the TotalEnergies CAF Africa Cup of Nations (AFCON) Morocco 2025, with Morocco Now, the Kingdom’s national economic brand, announced as an Official Sponsor of the tournament.
CAF President Dr Patrice Motsepe and Mr Ali Seddik, Director General of the Moroccan Agency for Investment and Export Development (AMDIE), finalized the agreement during a signing ceremony held in Rabat.
The high-profile event was attended by Royal Moroccan Football Federation (FRMF) President and CAF First Vice-President Faouzi Lekjaa, as well as CAF General Secretary Véron Mosengo-Omba, underlining the strategic importance of the partnership to both African football and Morocco’s global positioning.
Showcasing Morocco Through Africa’s Biggest Football Stage
Under the agreement, Morocco Now will leverage the AFCON platform to promote the Kingdom as a modern, ambitious and forward-looking destination for investment, trade and tourism. The partnership aligns Morocco’s economic vision with the most watched and celebrated sporting event on the African continent.
AFCON remains one of the most unifying competitions in world football, drawing millions of viewers across Africa and beyond. By aligning with the tournament, Morocco Now aims to showcase the country’s infrastructure, innovation, stability and global connectivity to an international audience.
CAF President Dr Patrice Motsepe praised the collaboration, highlighting Morocco’s growing influence in African and global football, as well as its commitment to hosting world-class sporting events.
AFCON 2025 Set for a Landmark Edition
The TotalEnergies CAF Africa Cup of Nations Morocco 2025 will take place from 21 December 2025 to 18 January 2026, featuring 24 national teams competing across nine stadiums in six Moroccan cities.
The tournament is expected to be one of the most spectacular editions in AFCON history, benefiting from Morocco’s modern stadiums, transport infrastructure and proven track record of successfully hosting major international events.
With Morocco also set to co-host the 2030 FIFA World Cup, AFCON 2025 will serve as another major showcase of the country’s readiness to deliver tournaments at the highest global standards.
A Strategic Win for African Football
The partnership between CAF and Morocco Now reflects CAF’s broader strategy to strengthen commercial relationships that add value beyond football, while reinforcing AFCON’s position as a premium global sporting property.
As preparations continue, the collaboration signals a strong alignment between African football’s flagship tournament and Morocco’s ambition to position itself as a leading hub for sport, business and investment on the continent.
AFCON 2025 is now firmly on course to deliver not just thrilling football, but a powerful statement of Africa’s growth, unity and global relevance.
