DSTV Premiership champions and current log leaders, Mamelodi Sundowns, have signed a beverage partnership with Red Bull. It is Red Bull’s first football partnership in South Africa.
“By simply looking at our mottos, ‘Red Bull Gives You Wings’ and ‘The Sky is the Limit’, one can see that the values of both organisations are rooted in uplifting people and inspiring others. We look forward to exciting our supporters as we take both organisations to new heights.” Tlhopie Motsepe, Chairman of Mamelodi Sundowns FC, said about the global brand deal.
The deal was brokered by Sundowns’ international partner Roc Nation Sports.
“We know Mamelodi Sundowns is one of the most successful, ambitious and dynamic football clubs, while Red Bull is renowned for ‘giving wings’ to people and their ideas, and that they have a product that vitalises body and mind. It’s this brand alignment and shared ambition that we recognised would be an ideal fit for all parties involved,” explained Micheal Yormar, president of Roc Nation Sports International.