Betway SA20 announces ABSA as proud financial partner
Betway SA20 has announced a new partnership with one of Africa’s largest financial services group Absa, who will come on board as the Proud Banking Partner for Season 3, which starts on 9 January 2025. Absa joins a growing stable of brands to elevate the anticipated third season, which is primed to deliver world-class cricket and an unmatched stadium experience.
The partnership will focus on giving fans attending matches access to unique benefits, instant giveaways and cash prizes – all experiences that will make all Betway SA20 matches the place to be this January.
Absa has been a long-standing supporter of South African sport, through its notable and long relationship with the Absa Cape Epic and historic support of Premiership football, the Springboks, and the Currie Cup.
Betway SA20 League Commissioner, Graeme Smith, is delighted to partner with one of the most recognised brands on the continent.
“Absa has been synonymous with South African sport for many years and we are thrilled to have them on board for Season 3 of Betway SA20. This is the first time that Absa has ventured into a cricket partnership, and they have already brought in innovative fan-focused ideas to amplify the stadium experience for fans. I’m excited to see this partnership come to life when that first ball is bowled on the 9th January,” Smith said.
As part of its partnership, Absa will be activating various initiatives on the ground to reward cricket fans and enhance their match-day experience. These initiatives include:
- Absa Card Play of the Day: At each match, Absa cardholders have the chance to win up to R100,000 by registering at the banks in-stadium activation kiosk. Non-cardholders can also participate by signing up for an Absa account at the stadium.
- Chance at a Grand Prize: Those who do not win during the pool matches will enter a draw to win an all-expenses-paid trip for two to one of the four playoff matches.
- Exciting Instant Giveaways: Absa customers can also look forward to winning exclusive prizes instantly at the vibrant Absa Activation Zone.
- The Absa Catch of the Match: The standout player who takes the best catch of the match will be honoured with a R10,000 Absa card, recognising their game-changing skill and agility.
