Studio 88 x Dream Drive: When Football Legends, Streetwear & the Gusheshe Collide
Only in Mzansi could football royalty, streetwear culture, and one of the most iconic cars ever built come together in a way that feels this effortless. Studio 88 and Dream Drive have teamed up for a campaign that’s already got the streets buzzing — putting the legendary BMW 325is Evo II (aka the Gusheshe) up for grabs.
The giveaway is more than just a competition; it’s a cultural crossover moment. The car, once the crown jewel of township street culture in the ’90s and early 2000s, now sits at the heart of a story that blends nostalgia, football, and fashion.
Football + Fashion + The Gusheshe
To launch the campaign, a fashion film featuring Itumeleng Khune and Siphiwe “Shabba” Tshabalala dropped online, and it’s pure South African artistry. Scored by Vivaldi’s Four Seasons, it follows Shabba as he spots a gleaming red Gusheshe in Jozi, scoops up Itu from the barber chair, and takes a spin through the city.
Every stop along the ride tells a story — their Studio 88 outfits shifting with every backdrop, until they finally pull onto an open pitch where football and culture collide. It’s surreal, stylish, and deeply Jozi. A reminder that the Gusheshe isn’t just a car; it’s a symbol of status, memory, and movement.
“Not Just an Ad”
“We didn’t want to make an ad, we wanted to create a cultural moment,” said Dream Drive co-founder Steve Tyler. “With two football icons, Studio 88, and a BMW 325is up for grabs, magic is bound to happen.”
Studio 88 Brand Manager Tevin Sebela echoed that sentiment: “It’s about giving back to the people who shape the streets, who know the Gusheshe, who grew up seeing it as the pinnacle of cool. We’re proud to be part of that.”
How to Enter
It’s simple:
- Spend R1000 or more at Studio 88 between 11 September – 16 October.
- Receive vouchers to use on dreamdrive.co.za.
- Enter the draw and stand a chance to win a car most people only dream of owning.
More Than a Giveaway
From Kasi corners to city pitches, from fashion racks to petrol stations, this collab is a tribute to the streets and the people who built its culture. Football, music, and fashion have always lived together in South Africa — now they’ve just been driven home in a red BMW 325is Evo II.
Snapshot: The Giveaway at a Glance
🚗 The Prize: BMW 325is Evo II (Gusheshe)
🎥 The Stars: Itumeleng Khune & Siphiwe Tshabalala
👕 The Style: Studio 88 streetwear
📅 Dates: 11 Sept – 16 Oct 2025
💸 How to Enter: Spend R1000+ at Studio 88 → Voucher → dreamdrive.co.za
