SAFA announces new partnership with Freddy Hirsch

The South African Football Association, SAFA, has announced a new three-year partnership with Freddy Hirsch as Bafana Bafana’s Official Shisanyama Partner.

“Uniting with Freddy Hirsch allows us to bring together two of South Africa’s greatest loves— football and Shisanyama. This collaboration will enhance match-day experiences in stadia as well as at home or fan’s favourite shisanyama spots and enrich our ties and cultural heritage over the next three years. Freddy Hirsch’s commitment to celebrating our heroes mirrors our vision of growing the Bafana Bafana’s relationship with South African fans which in turn strengthens our national team brand,” SAFA CEO, Lydia Monyepao said in a statement released by the association.

The partnership has unveiled ‘Heroes,’ a new spice blend from Freddy Hirsch, branded with the slogan ‘Our Heroes, Our Spice.’ This initiative invites South Africans to embrace and celebrate their heritage.

Clive Moore, Head of Marketing at Freddy Hirsch, shares: “We’re excited to unite the passion of football with the tradition of Shisanyama. The ‘Heroes’ Brand is a celebration of our sporting and culinary heritage, designed to honour the legends of the game. “In short, the partnership delivers to the consumer, braai products for Bafana Bafana fans by Freddy Hirsch.”